Consumer behavior has been an area of increasing interest in marketing research. Knowing the feelings and reactions that our products and services create is more and more significant to establish strategies and make business decisions.
Thanks to advances in technology, the study of neuromarketing has been democratized to a new level, allowing everyone from multinational companies to small businesses to learn what our potential clientele want and feel.
In this course you will learn about general theories of consumer behavior and how to use an array of effective neuromarketing tools.
This course is currently only available in Spanish.